Lawrence McDonald

Click here to read more about Lawrence McDonald's usage of QR code technology.

"The Abstraction of The Every Day is a series of photographs, the subject of which is the discarded, broken, battered and bent. Layer upon layer of stories are told through graffiti, markings, and scratches upon every surface imaginable, each affecting the next, like layers of oil paint upon an artist's canvas.

The work is raw and is captured on film just as I found it, I do not physically interrupt the flow of the subject, nor do I manipulate the imagery through anything but the most basic of Photoshop.

Nature plays a part in the expression of each piece - gravity, time, oxidization, heat, light, water and pollution - all affect the work. The walls chip and crack, the metals rust, the wet paint drips, the colours bend and bleed through each other.

The images are sometimes poetic, fluid, passionate, careful, thoughtful and with purpose, like the delicate brush stroke of a calligrapher. In other photos, the imagery is fast, aggressive, angry, direct from the subconscious mind, the hand being guided by an emotion or a feeling from somewhere deep within.

Like music, there is a complex rhythm and mathematical structure that is common to all the works in this exhibition, and there is a message expressed in the layer upon layers, of the unspoken."

Lawrence McDonald is the President / CEO and Creative Director of Blue Orbit, a multidisiplinary branding, advertising and marketing agency specializing in cross platform digital strategies and convergent technologies, including game changing "QR code" innovations that he refers to as "Advertising 2.0".

Lawrence has been in the business of visual story telling for well over 30 years - television director, advertising creative director, and brand image consultant,  As such, he directs and produces a wide variety of programming genres, series television, reality TV, lifestyle, interior design, food TV to documentary television.  

Lawrence has directed music specials with talents such as Garth Brooks, Diana Krall, and Anne Murray. His work is in international distribution, and seen throughout the world.

As a brand image consultant, and Creative Director he was instrumental in a multi-platform launch of ZED TV for CBC Television Network, the launch of MTV Canada, The Beat 94.5 FM, and TV Land, to name but just a few. Corporate clients include companies such as The Vancouver Canucks, TELUS, and the 2010 Cultural Olympiad.

Whether it is a television series or a corporate advertising campaign, it means working together with teams, of but a few people, to teams of a hundred or more,” says Lawrence. It requires passion, dedication, and vision, everyone on the same page, one cohesive vision, to achieve our creative goal.”

“Behind my camera is quite a contrast to working with large teams of creative individuals.  For me, photography is more of an individual experience, a personal journey that transcends time.”

“There is beauty in the simplest of subjects. It really depends on how one frames the subject, sometimes a matter of stepping back from the subject, or perhaps moving into the picture. It is in the unexpected where I find the visual secrets are revealed.”